Thanks to the exponential growth of mobile telephony, the world has now become a closely-knit society. Who doesn't carry a smartphone these days! Mobile devices have become a quintessential part of our lives. Apart from the original purpose of making calls, the smartphone practically runs a whole host of applications that caters to conceivably all your purposes. Be it making payments, purchasing online and offline goods to money transfer, sending mails to what not! In short, the smartphone has become an inseparable device in our day-to-day activities.
When the businesses from all parts of the globe, offering a product blitz, have begun migrating from the on-site world of distributing leaflets, to placing advertisements through the print media to the giant hoardings, to the realm of mobile phones, there is no rhyme or reason for you to miss out.
Whatever loyal customers you have in the physical world when you don't have a mobile application to sell your products, the chances are high that you might as well lose out in this dog-eat-dog world! Selling products from the confines of your brick-and-mortar physical spaces have become a thing of the past! If you are to be a reckoning and prepare for the future and start seeing the enormous and tangible benefits right of the gate, you should have a mobile app in place.
Your business will reap rich dividends by creating a mobile app for your patrons. Let's see a few ways:
Value Addition
If the business is all about reciprocation, the market should open their wallets with their demand when you offer a product, right? You would want to sit down with your employees and figure out the best way to encourage more of this wallet-opening engagement from your clients. Also, you may want to step up their interaction with your business to promote sales; at the same time, you also want to provide a level of value for your clientele that they can't get elsewhere. The pragmatic way to do this is by creating a loyalty program within your mobile app. The more points your customers collect, the more they interact with your business and products, which can, in turn, be used for solid deals on the items they already know they want.
For instance, take Starbucks. They use their mobile app to their advantage by providing rewards exclusively to the subscribers of their mobile app, which eventually motivates their patrons to buy coffee and snacks from Starbucks. What's more, Starbucks is way ahead of the curve, for they allow their customers to pay directly from their mobile app, thus hastening the whole transaction process!
If you have a similar program in place, there is nothing like it. You might as well add this into your mobile app, thus digitizing the entire process making data on their purchases immediately reach you. Suppose, if you don't have a similar program, well, you can get on it at the earliest.
When your patrons see their points piling up in real-time, and they don't have to send the points through e-mail, customers will be impressed and enticed to follow up on their purchases in the future.
Brand Building
What key thing your mobile app offers to your patrons is brand recall. Rather, you are fostering trust through regular interaction with your target market. The more your customers trust you, the more they listen to your last sales pitches and commit to your brand. Put it this way, by creating a mobile app; you are demonstrating to your audience why they should trust your brand by showing, rather than telling, what your brand stands for.
Your mobile apps will strengthen and educate your users the same way as distributing items like fridge magnets, calendars, or memorabilia with your company logo embossed on them, which had served in the past.
Client Connect
Unlike in the past, client service is not just about direct interaction between the excited sales executives and customers. What with around 2.6 billion population using high-end mobile devices constantly, mobile apps have become a real game-changer in client service. You might as well ask why? The answer is that in the first place, your mobile app is not a human being who is subjected to react according to mood swings and eventually ends up with poor performance. Thanks to the solid presence of mobile telephony, you are sure that you are presenting to your client the same face. This interface is made specifically to provide them with the best experience of comprehending and firming up their minds whether to buy your product or not. The fact of the matter is that the lion's share of marketers primarily sees their mobile applications as a means of improving client service.
