SOCIAL MEDIA has pervaded society in many ways. There is no escape from this however old or young we are. It is actually advantageous if we are well-versed with Social Media Marketing. It helps us to connect with friends and family easily. It is one of the best ways to get in touch with old colleagues or even revive lost or forgotten relationships.
It is not surprising to say that it can help brands, companies and also marketers to portray themselves as big players in the market. Social media is the place to:
- Display your products
- Reach out to a wide audience
- Talk about your services
- Address customer's pain points
- Answer any inquiries related to your business
With over more than 2.3 billion active users, social media is the best place to engage your customers, resolve their issues and move forward in your business. What more? Social media can drench your customers in thanks or promotional offers or gifts.
Now that you have understood the importance of your presence in social media, you should next think about engaging with your audience and customers by setting proper goals constructively to grow a good following. The goals that you set for your business should be very Specific and Achievable. Therefore, they must be Realistic and should also be measurable.
Brand Awareness
The first goal for improving business with social media marketing, in Chennai is to create Brand awareness. This can be done only when you make your audience see your products or services again on social media. Therefore, post content regularly on the medium or platform frequented by them. The content can be either blog posts, statistics, infographics or pictures of your work spot and the employees and events in the company.
If you can introduce an element of humour in your posts, supporting your brand, nothing like that. More and more audiences will reach out to you, thus increasing brand presence. Keep track of followers, likes and tweets too.
Brand Reputation, Promotion
Understand how your customers perceive your brand. If there is appreciation, accept it with gratitude; if there are complaints, resolve them; if there are good suggestions; thank the customers. All these measures will help to build the reputation of your brand and your company. You will gain insights into brand public relations.
Search Engine Marketing (SEM) cannot be left out while speaking about brand promotion in social media marketing, Chennai. It makes use of paid advertisements to market your business in the city. These ads will appear on the search engine results pages (or SERPs). It is dependent on the users of Google and Bing. The words used by the users while searching for products are picked up by advertisers who bid on them. Now, the way is clear for the advertisers who place their ads before the motivated customers, who are searching and waiting to make a purchase. SEM is thus an effective tool to develop your business.
Brand Loyalty
Your next meaningful social media goal to enhance business is to build brand loyalty. Unlike the earlier days when brands totally relied on hoardings and bus backs for propaganda, social media gives more publicity and builds brand loyalty with millions of people in one go.
Brands should build loyalty by having a direct connection with customers so that they feel close to the brand. You can gain followers through social media marketing. It is also very important to keep track of competitors, their activities, and posts that do well and always keep gaining insights into customer-related problems.
Increasing Traffic, Community Engagement
Drawing more and more customers to you is another important goal to be taken up to enhance business as part of your social media strategy. Some of the metrics you must note are periods of reporting (weekly, monthly or even daily). Track all the referrals to find out which platform is doing best. You can also make use of email sign-ups.
See how the community is engaging with your brand with likes, comments and shares on your posts. You can calculate the rate at which social media engages with your brand. They are Engagement rate by reach, Engagement rate by posts and engagement rate daily.
Conversions & Sales
This goal is all about how a user engages with your social media posts or even your website _ signing up for newsletters, purchases or registering for events. Measuring conversions is important.
Conversion Rate: Keep track of the number of visitors who take action on your post
Click-Through Rate: People who press the call-to-action link
Social media conversion rate: %age of conversions from social media
Bounce rate: Users who just click but do not take action
Social platforms are good for conversions and these include Facebook Shops, Instagram Shops, TikTok, and Shopify.
Driving Sales and Leads
The goal that you have to set up to create more business can be lead-generating campaigns. It can help you to obtain information (name, email id, occupation, address etc) about the social media user. This can be a good lead and will help to lead to conversions. Surveys show that Facebook, with its massive audience, is the best platform for generating leads.
Unless you spend time on researching and taking forward the above said social media goals, you cannot expect to grow your business exponentially. Opportunity awaits you at every level and with every social media channel. Contemplate inbound strategies with a warm call when you first engage with your customer, unlike a cold call outreach strategy.
Customer Retention is the Key
Keep tabs on improved customer services like Reducing wait time, do not lose out on customer satisfaction and respond quickly. Customer surveys and testimonials should not be taken lightly. Customer service goals are very important, focus on them. Automation can be introduced to handle customers but a personal touch will go a long way in enhancing business.
Social listening is an important goal and you have to track certain metrics in it. Find out how many are chatting about your brand; look out for mentions from competitors; Keep assessing your key products too. All such social listening will help you to engage more with your audience and improve social media marketing, in Chennai.
According to the 2021 Sprout Social Index™, the most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). And these goals are still very relevant to social media teams going into 2023, especially as they face new challenges.
Conclusion
A good approach to enhance your business is through social media marketing (creating brand awareness, engaging customers, and also finding new ones). Social channels help to make your presence felt everywhere. You have to follow the SMART goals for success and metrics are very important. Keep track of them.
Being active on social media will help you to be connected with new friends and also have a sound knowledge about the latest news and information. It is one of the finest ways to connect with consumers around the world!
Before fixing your goals, remember that they must fit into the larger picture of your overall social media marketing strategy and support your business objectives. Be sure to set a timeline for completion. Whatever your social media marketing objectives are, only SMART goals can help to put you on the path to success. Never fail to learn from your mistakes!
