When you decide to take up a business, you think twice before investing a single rupee. Once you have invested, there arises a need to maintain the business, attract more and more customers and see that the investment you have made delivers what you had anticipated and does not make you whine about time or resources wasted.
When you concentrate on the right way to market your product or services, what else, but digital marketing can give you the expected results. In addition to Instagram marketing or Facebook marketing, taking up email marketing is a wise decision. Learn about the benefits of email marketing before you find out how much it would strengthen your brand.
Email Marketing Benefits
The return on investment (ROI) can be said to be one of the best advantages of email marketing. You can easily get 30 times more benefits for every rupee spent. More than the ROI, the biggest advantage of email marketing is its reach. It hits the customers directly. Customers are used to logging in to their emails every day. When you send them an email about your business, they cannot miss it. The open rate may not be 100 % but still, it will have an eye fall.
Also, it is a cost-effective digital marketing strategy, in Chennai, to strengthen your brand. Why it is considered easy, is because you just have to possess subscriber lists or a potential customer email list, keep the customer or subscriber in good humour, and try to obtain good leads. The most important factor to obtain leads is the creation of brand trust. If you can work on these fundamentals effectively, then email marketing will work well for your business. Remember, the best email marketing strategy is to grow your email lists gradually and organically, and should definitely include your target audience.
Newsletters, Discounts
One way of collecting or growing email addresses is by asking the audience to sign up for newsletter sign-ups, lure them to purchase products and initiate service inquiries. If you can coax the customer to submit contact forms on your business website, collation of contact information becomes easy and it will also be authentic. They will also be customers who are interested in your business. They will be the ones who will open and read your emails and avail of your offers and discounts.
Emails thus give a personal touch and quickly let customers know about your new initiatives, products, services, discounts, announcements and many more. This helps to build good relationships, keep them engaged and lead to more business and strengthening of your brand.
Brand Trust & Leads
Email marketing is a very luring digital marketing strategy. With well-worded or straight emails, we can get more leads from the website or Instagram pages or Facebook. Surveys say that emails do influence purchases. This reiterates the fact that lead generation and brand visibility are the advantages of email marketing and thus help to strengthen your brand.
Leads keep moving down the sales funnel as you build the email list. It works well to retarget customers who would love to purchase your products another time or make use of your services repeatedly.
Email marketing plays another major role in your business _ and positions your business in the market or industry. It can help to portray your business as a trustworthy and authentic one in the market or industry. This can be done by showing off your accolades and business growth through newsletters. More email marketing efforts drive more business.
In fact, a Hubspot marketing survey points out that 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email.
Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.
Source: Hubspot
Personalised Content
So far this blog stated that all information about your business will reach your customers directly and so on. Now, let us go a little deeper into how the format can be.
Let us start with personalisation. First and foremost, remember to customise or personalise your email campaign. It goes this way.
Include the Name of the Contact: Whether they like it or not, psychologically, a customer will definitely open an email that is directly addressed to him. So, the click-through rate will definitely be on the higher side.
Segment-Based: The first paragraph of the content of the mail can be written in accordance with the segment the individual audience belongs to. The creation of a segmented email list based on profession and even geography plays an important role. For example, you should address milk vendors differently and farmers differently.
Images, Videos: The tonality can remain the same but the content should be worded with a personal touch. Similarly, the content should be different when you retarget customers or for frequent customers. The videos or images included in the mail can also be personalised to the needs of the audience.
After having made all these changes, remember to send the correct email to the right person at the appropriate time.
Feedback and Surveys
Once you have sent your email, a follow-up plan is essential. For this, we need to get their truthful feedback. In other words, we need to feel the pulse of the experience of the customer. Interaction is what is needed at this point. Interact and engage with your customers incessantly. If possible try to help them make purchases too. If we need a green go for all these activities, email marketing has to lend a helping hand.
The customer’s pulse can be felt or learnt from the feedback and this is possible only when you send them survey forms and ask them to fill it up, organise email campaigns for feedback and so on. Once you know the fans and critics of your brand, it is easy to formulate appropriate strategies to improve customer experience.
Email marketing helps sales greatly by featuring products, services, offers and discounts. A survey by Hubspot reveals that 59% of respondents opined that emails do influence their purchase decisions. The email campaigns are greatly helpful to persuade the customers to go ahead with the purchase if they abandon the cart and also lure them with fresh, new and timely offers. The best part of email marketing is that it can help to automate at least some parts of your sales processes. This in turn increases the revenue.
Communication, the Key
It is very important for marketers to build a brand presence and also communicate with a targeted audience. When you give them leverage to connect with you, they become attached to you and are likely to be loyal to your brand.
People always love positive emails. Let us do some introspection. When you receive a marketing email from any preferred brand, you automatically open it. You did not feel it disruptive; instead, you simply loved to skim through the latest news about the brand. In fact, you loved the fact that the email has helped you to keep in touch with your desired brand.
All of us love brand ambassadors and would jump at the immediate opportunity to communicate with them. Email marketing gives you this chance. It also keeps your audience engaged throughout the year.
Traffic and Campaigns
Email marketing campaigns are cost-effective and stress-free. You need not think of a good location, finance, photo shoot arrangement etc. Simple, a good content creator and designer artist will complete the job. It just takes a few hours to create a campaign and so it is also not time-consuming and is directed at the targeted audience. This means more success and more revenue and more leads.
These campaigns will route more traffic to your business and the result is a good SEO. It keeps the audience engaged with your brand all the time. One small rule that should not be forgotten is that the content of the campaign should be compelling enough to elicit a call to action (CTA). This will obviously help to strengthen your brand and its presence across social media.
Another advantage of these campaigns is that they help to create loyal customers. This can help to add value even when customers do not make a purchase. You can get more ROI by continuously adding value through the campaigns to your segmented audience.
Self-Promotion Campaign
Self-promotion is what not everybody would love to do. Most people feel awkward to even send updates if customers have not opted for your services or products. But, unless you talk for yourself, no one will. Therefore talking about and promoting your company is very important. This is possible and easy with email marketing campaigns. News about new products, features and benefits can be quickly brought to the notice of the audience.
When you use social media, nothing is yours. Right from the contact list to the content and images or videos you post, it all belongs to the social media platform. With the collapse of the platform, you also lose your followers and customers.
Therefore, marketers should plan wisely and build their own email lists. Also, keep a copy of all the content you post and produce, so that you will not be in the lurch. Interaction with your customers is thus easy regardless of the email provider.
As discussed in this blog, we can conclude that email marketing is one of the most economical and less time-consuming ways of reaching out to your customer. It can effectively bring in leads and improve sales. As long as people log into their emails every day, you can be sure that some information about your product or service will always reach the customer. Even though they do not react immediately, there is every chance of them getting back to you at a time when they need you.
Email marketing is alive and kicking and can be a real help to digital marketers if they want to get a good ROI and visibility among their peers.
