Consistent, high-quality content is critical for any business to connect with its consumers. Content achieves audience engagement and retention. To make your customers come back to your online business, you need to deliver useful information consistently.
However, it's not easy to manage content production. Managing an in-house team of content writers and retaining them will not be easy with the demand for content soaring. Even if you achieve it, scaling up the content creation is another challenge. Often online players are concerned about how to increase content production. To retain genuine content writers, it might seem to you that scaling up content production is next to impossible. But the good news is that scaling content is possible, with some a robust content creation strategy. Here we help you solve some common content upscaling challenges and ways to resolve them.
There are a Few Steps you Need to Follow:
First, figure out common challenges, such as bandwidth, productivity, and business goals, while upscaling content production. There may be inherent challenges that might hinder your content production and scaling while you have in-house teams. An estimated 50% of online businesses preferred to outsource their content marketing efforts, as per B2B Content Marketing
Benchmarks, Budgets, and Trends: Insights for 2022 by Content Marketing Institute. The study further says that the most successful content teams were outsourced or were composed of multiple resources. Online players that outsourced their content creators witnessed positive results with their content marketing endeavors across a wide spectrum of metrics and goals, including increased website engagement, conversions, and traffic.
A whopping 86% of entities, who outsource content, specifically outsourced content creation, according to CMI's B2B report in 2021. As far as outsourcing content initiatives are concerned, many content marketing teams face finding quality writers.
Finding and Retaining Reliable Content Creators
The second step is to find reliable writers and then to retain them. To find reliable writers, you can scout for them in social media spaces, as there are many freelance communities. Besides, there are gig marketplaces, job boards, and reputed agencies like Cedilla Interactive, where you can choose content writers that suit your industry.
Although you will find plenty of content writers, finding reliable ones is hard. A CMI B2B report said that 65% of entities' top challenge when outsourcing content was getting content writers with topical expertise. To overcome all these issues, ask the below questions to yourself.
- Does your freelance job listing specify the industry the content writer should be experienced in?
- Does your potential content creator/ agency own portfolios and samples of his works?
- Are the samples of their write-up specific to your industry? Does the writer you have in mind have testimonials in their possession, which are available for review?
- Also, do you have the expertise to review all incoming resumes, portfolios, and sample write-ups?
Once you choose a host of freelance content creators, or agency who satisfy all your requirements, ensure that the bunch of talented resources is retained by motiving with assigning work consistently with lucrative pay.
The third step is the reduction of administrative time spent on content creation. The challenge you will likely face while outsourcing your content marketing endeavors is the quantum of time spent in-house managing your outsourced content creators. For instance, consider this: If you are looking for a pool of seven freelance content writers to fulfill your company's content needs, you need to do the following steps:
- Give these content creators a clear picture of your company, products, or services.
- Brainstorm with them about the ideation and new topic briefs.
- Follow up with them on the upcoming deadlines or the missed ones judiciously.
- Also discuss the payment modalities and options with them and make payments accordingly.
- Look for creative ways to minimize that administrative time and improve your content marketing ROI.
The fourth step is to get the requisite content the first time. Create a standardized brief-creation strategy to ensure that each content creator comprehends the specific goal of their content. Apart from communicating with the freelance content creators in the above manner, you will want to be mindful of the time spent getting your content from the initial draft to publishing-ready content. It all depends on the quality of the content creators you have chosen.
Perhaps, it might take only a single round of proofreading if you have chosen expert hands. In contrast, it might take several rounds of comments and revisions before the draft becomes publishing-ready if the content creators you have chosen lack proficiency in subjects.
At the end of the day, only a standardized brief process will eventually help you to streamline and speed up the content creation process.
